WET HOT BSWW SUMMER

Summer has arrived, and if you’re not sweating through your clothes while laughing at a wet sloth in sunglasses—are you even living? At BS Wetwear, this season isn’t just about heatwaves and beach days. It’s about making the kind of bold, soggy statement that screams, “I’m hot, I’m wet, and I’m still the funniest person here.”

Let’s get something clear: BSWW isn’t fast fashion. It’s weird fashion. It’s “why is there a giraffe with floaties on my tank top?” fashion. Our summer drop is packed with absolute heaters—drippy sloth tees, aquatic legend tanks, shorts that make lifeguards nervous, and enough attitude to keep your mother-in-law guessing. Every stitch comes soaked in sarcasm, sealed in sunshine, and backed by the dream of turning BSWW into the loudest thing at the 2028 Olympics (after the national anthem, obviously).

We’re not here to blend in with the sunscreen-slicked masses. We’re here to start poolside conversations, raise eyebrows at BBQs, and be the reason your cousin asks, “Wait… what is BS Wetwear?” You tell them it’s a movement. A tidal wave of humor. A family business. A goofy, gritty, glorious celebration of being different—and drenched.

So grab the goggles, spray on some SPF-1000, and get wet with us this summer. Because when you wear BSWW, you’re not just surviving the heat… you’re becoming the main character in someone’s weird beach memory.