News

After Valentine’s Day
Valentine’s Day came and went. For a lot of brands, that’s the moment. The big push. The red graphics. The countdown. And then the quiet. But BS Wetwear was never built to revolve around one day on the calendar. When the holiday ends, we don’t slow down. We build. This brand doesn’t run on seasonal spikes. It runs on consistency. On showing up when it’s easy and when it’s not. On designing when the orders are rolling in and when they’re quiet. Momentum doesn’t care what month it is. The... Read more...
VALENTINE’S DAY THE BS WETWEAR WAY
Valentine’s Day can feel loud, commercial, and a little overwhelming, but at its core it’s really about something simple. Connection. Choosing someone. Showing up, again and again, even when life gets messy. That idea sits right at the heart of BS Wetwear, even if this brand usually shows it with a grin and a splash. BS Wetwear was built on authenticity, humor, and feeling. The designs may be playful, the animals may be ridiculous, and the vibe may be unapologetically weird, but underneath all of that is something real. It’s... Read more...
Post holiday time: Still Wet
The holidays came in hot and left behind a trail of wrapping paper, snack crumbs, and that strange week where nobody knows what day it is. The lights are coming down, the tree’s looking tired, and suddenly the calendar is judging us again. Deep breath. We survived. At BS Wetwear, the post-holiday vibe is simple: still cozy, still funny, still a little damp around the edges. The laughs didn’t end with Christmas, and neither did the need for clothes that don’t take themselves too seriously. If anything, January needs humor... Read more...
THE HOLIDAY HUSTLE: A BS WETWEAR SURVIVAL GUIDE TO GIFT-GIVING
Ah yes… the holidays. That magical time of year when the world smells like peppermint, everyone pretends they enjoy family gatherings, and you suddenly have 47 people asking, “Sooo… did you get me anything?” Let’s be honest: gift-giving is hard. Half the time you don’t know what to get people, the other half you’re waiting to see if your package arrives before New Year’s 2037. And if you’re anything like me, your credit card is somewhere in a corner sweating and screaming for help. But that’s why BS Wetwear exists... Read more...
Fall Into Quirky Comfort with BS Wetwear's New Autumn Collection
As the cool air settles in and the leaves begin to transform into vibrant shades of orange and red, we at BS Wetwear are diving headfirst into the cozy vibes of fall. But let’s be honest—fall fashion doesn’t have to be boring. Here at BS Wetwear, we’ve always embraced the unexpected, the quirky, and the fun, and that’s exactly what our new fall collection is all about. It’s not just about staying warm; it’s about staying true to yourself, having a little fun, and bringing the playful spirit of BS... Read more...
WET HOT BSWW SUMMER
Summer has arrived, and if you’re not sweating through your clothes while laughing at a wet sloth in sunglasses—are you even living? At BS Wetwear, this season isn’t just about heatwaves and beach days. It’s about making the kind of bold, soggy statement that screams, “I’m hot, I’m wet, and I’m still the funniest person here.” Let’s get something clear: BSWW isn’t fast fashion. It’s weird fashion. It’s “why is there a giraffe with floaties on my tank top?” fashion. Our summer drop is packed with absolute heaters—drippy sloth tees,... Read more...
The Beautiful Chaos of Sports
Sports are the ultimate contradiction—structured yet unpredictable, intense yet fun, simple yet deeply complex. Whether it's a last-second buzzer-beater, a walk-off home run, or a game-winning touchdown, sports have a way of making us feel everything at once. They remind us that anything can happen, and sometimes, it does. Growing up, I learned early that sports aren’t just about the game; they’re about the people, the memories, and the moments that stick with you forever. My dad, Art Savage, brought baseball to Sacramento, and with it, he gave this city... Read more...
Koala-fied to Chill: Wisdom from the Eucalyptus Grove
Koalas have mastered the art of relaxation, and at BS Wetwear, we think there’s a lot to learn from these fuzzy zen-masters. Hanging out in the treetops, savoring life at their own pace, koalas are here to remind us that it’s okay to take it easy. Here’s why we think living like a koala could be the ultimate life hack. The Humor of Being a Koala Koalas spend up to 20 hours a day sleeping, clinging to trees like they’re just an extension of themselves. At BS Wetwear, we see... Read more...
Monkey See, Monkey Do: Wild Wisdom from the Jungle
At BS Wetwear, we’re all about keeping it real, staying curious, and living life with a bit of playful flair—kind of like our clever friends, the monkeys. These creatures may be known for their shenanigans, but look a little closer, and you’ll see they’ve got some serious life lessons to share. Here’s why we think living a little more like a monkey might just be the secret to a life well-lived. The Humor of Being a Monkey Monkeys are the pranksters of the animal kingdom. They swing, they shout, and... Read more...
Chill Like a Sloth: Life Lessons from the Slow Lane
Ever noticed how sloths seem to have life figured out? At BS Wetwear, we’ve taken notes from these masters of chill – and we think you’ll agree, there’s more to them than meets the eye (or maybe two eye-blinks, since they’re that slow). This is for everyone who’s got a little sloth in them – unhurried, perfectly themselves, and steadily doing their thing. Here’s why slowing down could be exactly what you need. The Humor of Being a Sloth On the surface, sloths are like nature's living memes. They sleep... Read more...
Honoring My Dad: Art Savage, A Legacy of Dedication, Love, and Heroism
Growing up, my dad was more than just a father—he was my first hero. He was a man who worked tirelessly, but he always had time for the people around him. In a world where loyalty often feels like a rare currency, my dad embodied it in every relationship, every handshake, and every promise he kept. He was a workaholic, yes, but not at the expense of his humanity. His dedication wasn’t just about achieving success; it was about building something real, something lasting, and living with integrity. Sports were... Read more...
Tonka
   Meet Tonka, the legendary black lab who was more   than just a pet—he was Brent's service dog, companion, and best friend for an incredible 17 years. Tonka wasn’t your average dog; he had a heart as big as his paws and a loyalty that knew no bounds. Whether it was offering comfort during tough times or just being a wet-nosed reminder to live in the moment, Tonka always had Brent’s back. His playful spirit and calm demeanor made him the perfect balance of fun and support, and his goofy... Read more...
Pool Chronicles
Once upon a time, there was a curious toddler named Brent, just 18 months old and already full of wonder about the world. One sunny day, while in the neighbors  backyard, something caught his eye—the pool, its surface shimmering like an invitation to the unknown. With innocent determination, Brent made his way to the water’s edge. He reached out, and in a moment, slipped and tumbled into the deep, silent blue.   It could have been the end of his story, but it wasn’t. Brent was pulled from the water just in time.... Read more...